Children’s Hospital Rebranding

This project revolved around creating a positive and fun environment for the smallest patients of the olvz childrens hospital. Their well-known icon 'Brenda' was transformed into a slightly more modern version of herself. Along the way she gained some friends, each of which had the purpose of making every child feel right at home. In addition, a digital playground was designed where the children can contact eachother and learn more about the hospital.

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B-Optics Branding